Food

SPYRE combines protein, hydration, and energy in one sparkling drink

27g of clear whey, 2,000mg of electrolytes, and 160mg of caffeine.

Ash Read

TofuGo turned a centuries-old Sichuan tofu snack into a shelf-stable protein bar

12g of plant-based protein, zero sugar, and a format that takes tofu out of the fridge.

Ash Read

Lineage Provisions created a protein bar with no gums, sugar alcohols, or seed oils

Plus, 20g of grass-fed protein, and sweetened with raw honey.

Ash Read

Bulletproof adds Coffee + Creatine to its lineup

One scoop delivers your caffeine fix and 5g of creatine.

Ash Read

UPDATE is relaunching its caffeine-free energy drink with Kim Kardashian as co-founder

Built to skip the overstimulation most energy drinks are known for.

Ash Read

Function and Erewhon debut “The World’s Healthiest Smoothie?”

A year-long collab built around 20 ingredients, real health data, and the idea that "healthy" depends on who's drinking it.

Ash Read

Drink Hippie launched Hippie Energy, a functional energy drink with adaptogens

Clean caffeine, functional mushrooms, and electrolytes in a 35-calorie can.

Ash Read

Hustle packs a full daily dose of creatine into a plant-based protein bar

A functional bar designed for muscle recovery and mental sharpness.

Ash Read

Raceday made a bar that helps delay fatigue during intense workouts

It's the first bar format for sodium bicarbonate, which reduces acid buildup in muscles during high-intensity exercise.

Ash Read

Beyond Meat launches protein drinks with Beyond Immerse

Plant-based protein drinks with 10g or 20g protein, 7g fiber, and zero sugar alcohols.

Ash Read

This new coffee targets aging at the cellular level

Vivi Labs launches a functional coffee designed to make consistency easier than supplements.

Ash Read

Thrive Market drops alcohol, adds 100 non-alcoholic beers, wines and cocktails

The online grocer bets big on the sober-curious movement ahead of Dry January.

Ash Read

Celo launches grass-fed whey protein bars made with real food

Raw honey, organic dates, and zero artificial sweeteners.

Ash Read

Loonen brings spring water to your door in glass bottles

Third-party tested and traceable, from source to sip.

Ash Read

Dr. Andrew Huberman doesn’t just recommend this energy drink, he helped create it and co-owns it

After consuming yerba mate for three decades, the world-renowned neuroscientist bought into Mateína to help bring its benefits to more people.

Ash Read

Venus Williams’ Happy Viking levels up with a plant-powered refresh

The tennis champion's nutrition brand updates its high-protein meal replacement line.

Ash Read

How Athletic Brewing became the beer for people who have stuff to do tomorrow

The brand is everywhere you want a beer — but not a hangover.

Ash Read

Boostcous launches high-protein couscous with 46 grams per serving

A quick, plant-based meal that hits your protein goals.

Ash Read

Monster enters the female-focused energy game with FLRT

Zero sugar, 200mg caffeine, and a late Q1 2026 launch.

Ash Read

Alice Mushrooms adds Zen X, a functional chocolate for calm and clarity

Stress relief wrapped in dark chocolate.

Joana Ariza

Sweetgreen adds macro tracker for easier protein tracking

The fast-casual chain adds a nutrition calculator to its app alongside increased protein portions.

Ash Read

The Cycle offers ready-to-drink relief for PMS and periods

The Omega-7 and adaptogenic botanicals meet functional hydration for hormonal balance.

Ash Read

Cob’s sorghum snacks deliver the pop without the corn

Tennis legend Novak Djokovic co-founded this allergy-friendly alternative.

Ash Read

SVRY launches savory protein bars for athletes tired of sweet

Real ingredients, zero added sugar, and flavors that taste like actual food.

Ash Read

We live on convenience food, but what’s it doing to us?

Food has never been more convenient or more complicated.

Joana Ariza

Buffy offers a fresh take on protein snacking

Three bold flavors, one protein-packed base.

Ash Read

Kenetik launches performance shots: The daily ketone ritual for high performers

The first bio-identical ketone shot — without the crash or bitterness.

Ash Read

Huel launches Daily Greens ready-to-drink: Sparkling supergreens in a can

The nutrition brand's powder-based bestseller gets a convenient, lightly carbonated upgrade.

Ash Read

NOVOS launches ‘Longevity Bar’

A protein bar designed to help you live longer, not just survive your next workout.

Ash Read

Pepsi announces Prebiotic Cola

Classic Pepsi taste with 3 grams of prebiotic fiber and real cane sugar.

Ash Read

David Beckham announces BEEUP: Honey-powered fruit snacks for active families

Three bold flavors designed to fuel busy mornings and playground adventures.

Ash Read

Meet Hormbles Chormbles: Candy bars with protein, not sugar

The latest innovation from RXBAR's co-founder Jared Smith.

Ash Read

Cadence and RAW Nutrition drop Core 500 Watermelon Mojito drink

Cadence's salt-powered hydration drink gets a refreshing summer twist.

Ash Read

Ketone-IQ expands its performance fuel lineup with new flavors and nationwide distribution

Ketone-IQ's energy shots are now available in Green Apple and Raspberry Lemonade.

Ash Read

Daily Harvest Launches Organic Pea Protein Powder

A clean, one-ingredient protein boost for your daily smoothies and breakfast bowls.

Ash Read

Cadence unveils the Core 40 Bar, its first nutrition bar for endurance athletes

Available now in Peanut Butter & Jelly and Chocolate flavors.

Ash Read

Meet David: The most efficient protein bar ever created

With 28g of protein and just 150 calories, David is a protein bar that defies convention.

Susie Reiner

5 science-backed reasons to try David Protein bars

With 28g of protein and 0g of sugar, David is a protein bar that defies convention.

Susie Reiner

Daily Harvest levels up snacking with new Bites

Four new superfood-packed flavors that taste like dessert, fuel like a snack.

Ash Read

Alma launches AI nutrition companion to make healthy eating effortless

The app aims to solve common frustrations with nutrition tracking.

Ash Read

Untitled Art launches Mystic Orbit, a new social beverage line

Classic soda flavors infused with THC and electrolytes.

Ash Read

DIRTEA just launched its mushroom-powered drinks the US

The UK-based functional mushroom brand brings its Lion's Mane, Chaga, and super-blends stateside.

Ash Read

Slice returns: The ’80s soda icon gets a gut-healthy makeover

Your favorite childhood soda, now with prebiotics and way less sugar.

Ash Read

Momentous upgrades its plant protein with a cleaner formula

The upgraded formula contains zero fillers and zero gums.

Ash Read

Skratch Labs releases Oat Milk Latte recovery drink for plant-powered athletes

The new vegan recovery mix combines oat milk with coffee for post-workout fuel.

Ash Read

Jeni’s Ice Cream founder launches Floura, a fiber-rich snack brand

The brand turns produce trimmings into high-fiber fruit bars.

Ash Read

An endurance athlete’s training and recovery essentials

Inside Ross Rutherford's ultramarathon toolkit.

Ash Read

Your “healthy” diet could be working against you

Why healthy eating isn't one-size-fits-all (and what to do about it)

Susie Reiner

Daily Harvest launches protein-packed smoothies

Each smoothie includes 20g of plant protein.

Ash Read

Trevi launches zero-sugar electrolyte drink mix

Simple Modern's new brand aims to make hydration more fun and functional.

Ash Read

Athletic Brewing just released a Netflix-inspired non-alcoholic IPA

A citrus-forward IPA celebrating Netflix's Our Oceans documentary series.

Ash Read

MUSH launches protein bars at Whole Foods

The overnight oats brand's fresh take on clean snacking.

Ash Read

Meet Neve: Plant-based athletic fuel

Plant-based performance food designed for athletes.

Ash Read

The 10 best coffee alternatives for energy without the jitters

From earthy mushroom elixirs to creamy herbal lattes, mornings look different now.

Ash Read

The best Huel alternatives: 8 meal replacement options

Powdered meal replacements and shakes for when life gets busy.

Ash Read

Blume releases holiday superfood latte bundle with classic winter flavors

Organic, vegan-friendly blends featuring Mint Cocoa, Nut Nog, and Gingerbread.

Ash Read

David Protein Bar review: Maximum protein, minimum calories — but is it worth it?

The RXBAR founder's new venture promises maximum protein, minimum calories. We put it to the test.

Joe Niehaus

TRIP teams up with Calm to help you find balance

This functional drink includes three months of Calm Premium.

Ash Read

Mateina releases Yerba Sticks: A brand-new way to enjoy yerba mate

Mix-and-go powder sticks deliver clean energy and electrolytes.

Ash Read

Tom Holland launches BERO: A new take on non-alcoholic beer

Inspired by Holland's sobriety journey, BERO promises authentic flavor.

Ash Read

MUD\WTR just launched Hot Cacao, a limited-edition holiday blend

The mushroom-powered, adaptogen-rich cocoa promises focus and calm for the holiday season.

Ash Read

Nello expands Supercalm line with three new flavors

More choices for relaxation seekers.

Ash Read

Pressed Juicery launches Cymbiotika-boosted Immunity Bowl

The immunity-focused bowl hits Pressed Juicery's menu.

Ash Read

We tested Cadence, the much-hyped electrolyte drink in a can

Cadence offers high-end hydration in a convenient can, but is it worth the price?

Joe Niehaus

ZBiotics launches Sugar-to-Fiber: A genetically engineered probiotic drink mix

Addressing fiber deficiency with biotechnology.

Ash Read

Hiya debuts Daily Greens & Superfoods for Kids

It packs 55 superfoods in each chocolate-flavored scoop.

Ash Read

David launches with a high-protein, zero-sugar bar

RXBAR founder Peter Rahal's new brand packs 28g protein into 150 calories.

Ash Read

Pressed Juicery expands lineup with plant-based protein smoothies

Pressed Juicery is expanding beyond juices with a new protein-focused collection.

Ash Read

Huel launches Energy+, a vitamin-packed alternative to traditional energy drinks

Clean energy meets functional nutrition in three fruity flavors.

Ash Read

As drinking habits evolve, Arsenal introduces a new alcohol-free match day option

The non-alcoholic revolution has reached hit the Premier League.

Ash Read

Gymshark x Surreal Cardi-Os Protein Cereal

Fitness meets flavor in this limited-edition Strawberry Milkshake cereal.

Ash Read

Clean Simple Eats launches Clear Protein + Energy

It features 20 grams of lactose-free, ultra-filtered whey isolate protein.

Ash Read

This new post-workout drink brings NFL-grade nutrition to everyday athletes

Momentous Elite Recovery aims to level up post-exercise nutrition.

Ash Read

Harlo launches 3-in-1 Performance Drink Mix

It combines creatine, collagen, and electrolytes to assist daily performance.

Ash Read

Kourtney Kardashian Barker’s new beauty lollipop

The watermelon-flavored lollipops designed to enhance your natural glow.

Ash Read

Meet VUUM: A sparkling plant protein drink designed for active lifestyles

This fizzy protein drink offers sugar-free, plant-based alternative.

Ash Read

Introducing Magna: Magnesium-powered hydration for athletes and everyday enthusiasts

A science-backed formula promising enhanced focus, energy, and recovery in four nature-inspired flavors.

Ash Read

Meet Cadence: The salt-powered drink with a 10,000-person waitlist

Citrus-flavored hydration with zero sugar, zero calories.

Ash Read

The benefits of electrolytes, according to a registered dietitian and nutritionist

We connected with nutrition experts to learn the benefits of electrolytes and how to best use electrolyte drinks and supplements.

Emily Ziedman

Unlocking gut health: The role of prebiotics and probiotics

Prebiotics and probiotics, explained.

Ash Read

Jeff Byers’ Health Stack: How the Momentous CEO and ex-NFL player optimizes for long-term health

The products Jeff Byers uses every day.

Ash Read

Just Dropped: New products for hot sleepers, soda lovers, immersive bike workouts, and more

A roundup of all the latest product launches, new collections, and drops from the health and wellness space.

Joe Niehaus

How James McMillian fuels optimal performance and recovery

Tone House's Director of Innovation shares his go-to health and wellness products.

Ash Read

Gainful’s new Daily Performance Greens are as delicious as they are nutritious

The wellness brand known for personalized nutrition has released a new greens powder.

Grace Cooper

How Magic Mind’s CEO stays at the top of his game: William Hicks’ Health Stack

William Hicks, Co-founder and CEO of Magic Mind, shares his favorite health and wellness products.

Ash Read

Boost you mood and unwind with the best adaptogen drinks

Some of the best adaptogen drinks to help you relax and unwind.

Grace Cooper

How to rehydrate to optimize health and performance

Learn strategies to effectively rehydrate after a workout and how to make hydration a part of your routine.

Susie Reiner

5 Hydrating post-run recovery drinks

Discover the best nutritionist-approved post-run drinks to help refuel your body after a workout.

Emily Ziedman

Casey Means’ 10 favorite health and wellness products

Levels co-founder and author Casey Means share her go-to's.

Ash Read

10 Nutritionist-approved muscle recovery foods

What exactly do your muscles crave after you've put them to work?

Emily Ziedman

Dan Giuliani and Trevor Watkins of Volt Athletics share their Health Stacks

Volt Athletics' founders share their contrasting approaches to health and wellness.

Ash Read

Jonathan Levitt’s favorite health and wellness products

Runner and podcaster Jonathan Levitt shares his favorite health and wellness products.

Ash Read

Post-run snacks (and meals) for optimal recovery

The perfect snacks and foods to grab after a run to help recovery.

Emily Ziedman