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Expo West 2026 Recap: The Super Bowl of Food & Beverage
The top trends, best moments, and standout brands from Expo West.
Jake Heyen
XENOM wants to be the global standard for competitive fitness, and it’s starting at the home of the Dallas Cowboys
The new competition series brings a fixed 10-event format to functional fitness athletes across the US and Europe.
Ash Read
Lucis brings biomarker tracking to life with London longevity week
The French healthtech platform is making preventive health experiential.
Ash Read
Where are wellness-focused singles actually meeting? Now, HYROX races
The appeal: instant common ground.
Ash Read
Life Time brings back the LT Games hybrid fitness competition
The 17-station athletic challenge returns to Minneapolis with $25,000 in prize money.
Ash Read
The Wellness Oasis returns to Miami Art Week with two days of recovery tech and expert-led wellness
Psychologists, athletes, and cultural figures — including Dr. Tara Swart, Lindsay Lohan, and Noah Lyles — converge December 2-3.
Ash Read
The NYC Marathon proves movement is culture now
Brand pop-ups, community runs, and coordinated kits show how fitness became our favorite form of self-expression.
Ash Read
Technogym and World Athletics launch RUN X™, the world’s first treadmill championship
A global 5K competition with a $100K prize pool.
Ash Read
Urban Iron turns NYC into a massive fitness playground
The hybrid fitness event is back for round two in NYC.
Ash Read
Eudēmonia Summit brings 130+ health experts to West Palm Beach this November
Three days of science-backed wellness with Andrew Huberman, Mark Hyman, Halle Berry, Rich Roll, and more.
Ash Read
