Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Skratch Labs
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ALO
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TechnoGym
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Chelsea Piers Fitness
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Barry’s
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Maurten
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LMNT
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Myodetox
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Fabletics
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Evie
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Outdoor Voices
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Beyond Yoga
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RPM Training
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SweatHouz
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OMORPHO
Weighted training gear to help you build strength and boost your cardio.
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Veracity Selfcare
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Oova
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Hydrow
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Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
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obé
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Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Preamble
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Haven Athletic
Organized bags for High Performance Athletes.
Kion
Supplements and functional foods for sustained, natural energy.
Volt
Personalized training fitness plans for every goal.
Neuro
Nootropic gum and mints to refresh your mind and body.
Nike
Workout and everyday essentials for a life well lived
Harken Sweets
Iconic treats made with the date superfood.
Wonderfeel
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ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Equinox
High-end health clubs.
LyfeFuel
Plant-based whole food meals from nature.
Puori
Supplements that only consist of clean and natural based products.
Plunge
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Tonal
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TRX
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Arena
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Health-Ade
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Therabody
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[solidcore]
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KINRGY
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Liquid I.V.
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Brooks
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Hyperice
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Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Athleta
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GORUCK
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Live Cushy™
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Joydays
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Vivobarefoot
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Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Tracksmith
Premium running equipment for racing, training and all conditions
NOVOS
Slowing aging at a cellular level.
Withings
Wearables and technology to make better health part of daily life.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
KANE
Active recovery footwear and accessories.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Magic Mind
Energy shot infused with nootropics and adaptogens.
Sans
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Fount
Health and performance advisor trusted by the world's top performers.
Geviti
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Rally
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De La Calle
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WHOOP
Your wearable health and fitness coach.
HALO Hydration
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Sauna House
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Momentous
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Elysium Health
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Ketone-IQ
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Sweaty Betty
Women's fitness clothing without compromising on style.
Nix
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Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
HOKA
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Remedy Place
Social wellness club.
Ten Thousand
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Fitbit
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ŌURA
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Odyssey
Mushroom-powered energy drinks.
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Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
AG1
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NOBULL
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NordicTrack
Home gym and exercise equipment.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Viome
At-home oral microbiome tests with personalized oral health products.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
WaterRower
The original water resistance rowing machine.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Rumble
Full-body, boxing-inspired group fitness classes.
Barcode
A better-for-you, ashwagandha-powered fitness water
Lifeforce
Understand your body and start living at your peak.
Hilma
Running shoes with personalized fit for women.
Signos
See how your body responds to food in real-time with a CGM.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Myoform
Precision-engineered supplements, tailored to you.
Oiselle
Premium women’s athletic apparel.
Somnee
Better sleep through neuroscience.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
FORM
Movement, nutrition, mindfulness, and community.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
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