obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Fount
Health and performance advisor trusted by the world's top performers.
Bioniq
Personalized supplements, based on blood testing data.
Barry’s
The original high-intensity interval workout, combining running and weights.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Puori
Supplements that only consist of clean and natural based products.
KANE
Active recovery footwear and accessories.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Viome
At-home oral microbiome tests with personalized oral health products.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
HOKA
A bold approach to performance footwear and apparel.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
ZOE
Change the way you eat, feel and live.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
FitnessAI
Get stronger, faster with artificial intelligence
JETSET Pilates
A modern way to do Pilates.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
BodyBio
Supplements to improve the health of every cell in the body.
Daylight
A more caring computer.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Ten Thousand
Training gear developed and tested by core athletes.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Rally
A low-impact handheld body massager.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Elo
Smart nutrition products made just for you.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
NordicTrack
Home gym and exercise equipment.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Kion
Supplements and functional foods for sustained, natural energy.
Promix
Natural supplements that contain only the purest ingredients.
AG1
The daily nutrients you need to support brain, gut and immune health.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Momentous
Products and tools that support the endless improvement of personal performance.
ALO
Yoga leggings, clothes, and accessories for studio to street.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
TRX
Equipment, training and education to empower movement for every body.
Remedy Place
Social wellness club.
Wahoo
Connected indoor and outdoor training ecosystem.
Signos
See how your body responds to food in real-time with a CGM.
Therabody
Science-backed solutions to help you feel better all year long.
De La Calle
A Modern Mexican Soda
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Hilma
Running shoes with personalized fit for women.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Odyssey
Mushroom-powered energy drinks.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Skratch Labs
Sports nutrition designed to help you perform better.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Barcode
A better-for-you, ashwagandha-powered fitness water
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Nike
Workout and everyday essentials for a life well lived
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Open
Live and On Demand mindfulness classes to help you be present.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Satisfy Running
Technical equipment for running and the outdoors
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Thesis
Personalized nootropics company to enhance mental performance.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Sweaty Betty
Women's fitness clothing without compromising on style.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Stick Mobility
Movement made better with products and education
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Oiselle
Premium women’s athletic apparel.
FORM
Smart, augmented reality swimming goggles.
On
Swiss-engineered performance running shoes and apparel
ŌURA
Smart rings that monitor your sleep and activity.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Myoform
Precision-engineered supplements, tailored to you.
Tonal
A home gym designed with your goals in mind.
LyfeFuel
Plant-based whole food meals from nature.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Oova
At-home hormone monitoring kits.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Tracksmith
Premium running equipment for racing, training and all conditions
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Harken Sweets
Iconic treats made with the date superfood.
Runna
Personalized training plans for running.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Equinox
High-end health clubs.
Neuro
Nootropic gum and mints to refresh your mind and body.
Rumble
Full-body, boxing-inspired group fitness classes.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Live Cushy™
Organic, plant-based anti-chafe sticks.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Lifeforce
Understand your body and start living at your peak.
Sans
Elegant, powerful air and water purification.
WaterRower
The original water resistance rowing machine.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Haven Athletic
Organized bags for High Performance Athletes.
Hero Bread
Low carb and zero carb bread and baked goods.
Somnee
Better sleep through neuroscience.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
pliability
On-demand videos for stretching, breathing, and meditation.
Seed
Clinically-studied probiotics to impact human and planetary health.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Withings
Wearables and technology to make better health part of daily life.
Alma
Your nutrition companion.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Alter
At-home fitness system powered by your genes and biometrics.
Evie
The smart ring designed for women’s health.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Brooks
Your go-to company for anything and everything related to the run
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
WHOOP
Your wearable health and fitness coach.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Supersapiens
Performance insights to help you become better.
Geviti
Concierge solutions for longevity.
FORM
Movement, nutrition, mindfulness, and community.
NOVOS
Slowing aging at a cellular level.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Volt
Personalized training fitness plans for every goal.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
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