obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Seed
Clinically-studied probiotics to impact human and planetary health.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Alma
Your nutrition companion.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Open
Live and On Demand mindfulness classes to help you be present.
WaterRower
The original water resistance rowing machine.
Bioniq
Personalized supplements, based on blood testing data.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Oova
At-home hormone monitoring kits.
Signos
See how your body responds to food in real-time with a CGM.
NordicTrack
Home gym and exercise equipment.
Rally
A low-impact handheld body massager.
Withings
Wearables and technology to make better health part of daily life.
KANE
Active recovery footwear and accessories.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
JETSET Pilates
A modern way to do Pilates.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
NOVOS
Slowing aging at a cellular level.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Kion
Supplements and functional foods for sustained, natural energy.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
ZOE
Change the way you eat, feel and live.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Myoform
Precision-engineered supplements, tailored to you.
Hilma
Running shoes with personalized fit for women.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
LyfeFuel
Plant-based whole food meals from nature.
Runna
Personalized training plans for running.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Odyssey
Mushroom-powered energy drinks.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
AG1
The daily nutrients you need to support brain, gut and immune health.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
FitnessAI
Get stronger, faster with artificial intelligence
pliability
On-demand videos for stretching, breathing, and meditation.
Brooks
Your go-to company for anything and everything related to the run
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Lifeforce
Understand your body and start living at your peak.
ŌURA
Smart rings that monitor your sleep and activity.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Harken Sweets
Iconic treats made with the date superfood.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Elo
Smart nutrition products made just for you.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Therabody
Science-backed solutions to help you feel better all year long.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Barry’s
The original high-intensity interval workout, combining running and weights.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Tracksmith
Premium running equipment for racing, training and all conditions
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
WHOOP
Your wearable health and fitness coach.
Puori
Supplements that only consist of clean and natural based products.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
TRX
Equipment, training and education to empower movement for every body.
Daylight
A more caring computer.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Volt
Personalized training fitness plans for every goal.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
HOKA
A bold approach to performance footwear and apparel.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Supersapiens
Performance insights to help you become better.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Barcode
A better-for-you, ashwagandha-powered fitness water
De La Calle
A Modern Mexican Soda
Haven Athletic
Organized bags for High Performance Athletes.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Oiselle
Premium women’s athletic apparel.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Somnee
Better sleep through neuroscience.
Promix
Natural supplements that contain only the purest ingredients.
Ten Thousand
Training gear developed and tested by core athletes.
Geviti
Concierge solutions for longevity.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Thesis
Personalized nootropics company to enhance mental performance.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Fount
Health and performance advisor trusted by the world's top performers.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Equinox
High-end health clubs.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
On
Swiss-engineered performance running shoes and apparel
Tonal
A home gym designed with your goals in mind.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Skratch Labs
Sports nutrition designed to help you perform better.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Sans
Elegant, powerful air and water purification.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Hero Bread
Low carb and zero carb bread and baked goods.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Evie
The smart ring designed for women’s health.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Remedy Place
Social wellness club.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Neuro
Nootropic gum and mints to refresh your mind and body.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Rumble
Full-body, boxing-inspired group fitness classes.
Live Cushy™
Organic, plant-based anti-chafe sticks.
FORM
Movement, nutrition, mindfulness, and community.
Nike
Workout and everyday essentials for a life well lived
Alter
At-home fitness system powered by your genes and biometrics.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
ALO
Yoga leggings, clothes, and accessories for studio to street.
BodyBio
Supplements to improve the health of every cell in the body.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Viome
At-home oral microbiome tests with personalized oral health products.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Stick Mobility
Movement made better with products and education
Sweaty Betty
Women's fitness clothing without compromising on style.
FORM
Smart, augmented reality swimming goggles.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Satisfy Running
Technical equipment for running and the outdoors
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Momentous
Products and tools that support the endless improvement of personal performance.
Wahoo
Connected indoor and outdoor training ecosystem.
Hyperice
Products to help everyone on Earth move better, live better, and be better
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