SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
arrow
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
De La Calle
A Modern Mexican Soda
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Barcode
A better-for-you, ashwagandha-powered fitness water
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Sweaty Betty
Women's fitness clothing without compromising on style.
Satisfy Running
Technical equipment for running and the outdoors
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Daylight
A more caring computer.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Lifeforce
Understand your body and start living at your peak.
Brooks
Your go-to company for anything and everything related to the run
Ten Thousand
Training gear developed and tested by core athletes.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
LyfeFuel
Plant-based whole food meals from nature.
Evie
The smart ring designed for women’s health.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Rally
A low-impact handheld body massager.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Momentous
Products and tools that support the endless improvement of personal performance.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
ŌURA
Smart rings that monitor your sleep and activity.
Runna
Personalized training plans for running.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Volt
Personalized training fitness plans for every goal.
Fount
Health and performance advisor trusted by the world's top performers.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Nike
Workout and everyday essentials for a life well lived
FitnessAI
Get stronger, faster with artificial intelligence
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Therabody
Science-backed solutions to help you feel better all year long.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Tonal
A home gym designed with your goals in mind.
Rumble
Full-body, boxing-inspired group fitness classes.
Live Cushy™
Organic, plant-based anti-chafe sticks.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
FORM
Smart, augmented reality swimming goggles.
Supersapiens
Performance insights to help you become better.
Withings
Wearables and technology to make better health part of daily life.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
JETSET Pilates
A modern way to do Pilates.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Thesis
Personalized nootropics company to enhance mental performance.
Puori
Supplements that only consist of clean and natural based products.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
NordicTrack
Home gym and exercise equipment.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Alter
At-home fitness system powered by your genes and biometrics.
Odyssey
Mushroom-powered energy drinks.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Equinox
High-end health clubs.
Promix
Natural supplements that contain only the purest ingredients.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Oiselle
Premium women’s athletic apparel.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Remedy Place
Social wellness club.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Seed
Clinically-studied probiotics to impact human and planetary health.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Open
Live and On Demand mindfulness classes to help you be present.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Hilma
Running shoes with personalized fit for women.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Magic Mind
Energy shot infused with nootropics and adaptogens.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
TRX
Equipment, training and education to empower movement for every body.
Skratch Labs
Sports nutrition designed to help you perform better.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Signos
See how your body responds to food in real-time with a CGM.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
AG1
The daily nutrients you need to support brain, gut and immune health.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Geviti
Concierge solutions for longevity.
Hero Bread
Low carb and zero carb bread and baked goods.
Sans
Elegant, powerful air and water purification.
HOKA
A bold approach to performance footwear and apparel.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Haven Athletic
Organized bags for High Performance Athletes.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Alma
Your nutrition companion.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Elo
Smart nutrition products made just for you.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
NOVOS
Slowing aging at a cellular level.
Stick Mobility
Movement made better with products and education
FORM
Movement, nutrition, mindfulness, and community.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
WaterRower
The original water resistance rowing machine.
Tracksmith
Premium running equipment for racing, training and all conditions
ALO
Yoga leggings, clothes, and accessories for studio to street.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Harken Sweets
Iconic treats made with the date superfood.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Oova
At-home hormone monitoring kits.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Barry’s
The original high-intensity interval workout, combining running and weights.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Viome
At-home oral microbiome tests with personalized oral health products.
Myoform
Precision-engineered supplements, tailored to you.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
WHOOP
Your wearable health and fitness coach.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Kion
Supplements and functional foods for sustained, natural energy.
Somnee
Better sleep through neuroscience.
pliability
On-demand videos for stretching, breathing, and meditation.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
On
Swiss-engineered performance running shoes and apparel
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
KANE
Active recovery footwear and accessories.
Neuro
Nootropic gum and mints to refresh your mind and body.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
BodyBio
Supplements to improve the health of every cell in the body.
Bioniq
Personalized supplements, based on blood testing data.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Wahoo
Connected indoor and outdoor training ecosystem.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
ZOE
Change the way you eat, feel and live.
arrow