ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
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Momentous
Products and tools that support the endless improvement of personal performance.
Barry’s
The original high-intensity interval workout, combining running and weights.
Thesis
Personalized nootropics company to enhance mental performance.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Alter
At-home fitness system powered by your genes and biometrics.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
BodyBio
Supplements to improve the health of every cell in the body.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Ten Thousand
Training gear developed and tested by core athletes.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Nike
Workout and everyday essentials for a life well lived
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Wahoo
Connected indoor and outdoor training ecosystem.
Rumble
Full-body, boxing-inspired group fitness classes.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Volt
Personalized training fitness plans for every goal.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Skratch Labs
Sports nutrition designed to help you perform better.
JETSET Pilates
A modern way to do Pilates.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
De La Calle
A Modern Mexican Soda
Stick Mobility
Movement made better with products and education
Therabody
Science-backed solutions to help you feel better all year long.
Sans
Elegant, powerful air and water purification.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Viome
At-home oral microbiome tests with personalized oral health products.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Rally
A low-impact handheld body massager.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Elo
Smart nutrition products made just for you.
Puori
Supplements that only consist of clean and natural based products.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Signos
See how your body responds to food in real-time with a CGM.
Satisfy Running
Technical equipment for running and the outdoors
TechnoGym
A world leader in the design of fitness and wellness equipment.
Somnee
Better sleep through neuroscience.
KANE
Active recovery footwear and accessories.
Supersapiens
Performance insights to help you become better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Hero Bread
Low carb and zero carb bread and baked goods.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Oiselle
Premium women’s athletic apparel.
AG1
The daily nutrients you need to support brain, gut and immune health.
Hilma
Running shoes with personalized fit for women.
Equinox
High-end health clubs.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
NordicTrack
Home gym and exercise equipment.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Barcode
A better-for-you, ashwagandha-powered fitness water
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
ŌURA
Smart rings that monitor your sleep and activity.
Promix
Natural supplements that contain only the purest ingredients.
Bioniq
Personalized supplements, based on blood testing data.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
On
Swiss-engineered performance running shoes and apparel
FORM
Smart, augmented reality swimming goggles.
Harken Sweets
Iconic treats made with the date superfood.
Geviti
Concierge solutions for longevity.
Tonal
A home gym designed with your goals in mind.
FORM
Movement, nutrition, mindfulness, and community.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
HOKA
A bold approach to performance footwear and apparel.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
WaterRower
The original water resistance rowing machine.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
TRX
Equipment, training and education to empower movement for every body.
Daylight
A more caring computer.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Haven Athletic
Organized bags for High Performance Athletes.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Tracksmith
Premium running equipment for racing, training and all conditions
Odyssey
Mushroom-powered energy drinks.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Myoform
Precision-engineered supplements, tailored to you.
LyfeFuel
Plant-based whole food meals from nature.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Alma
Your nutrition companion.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Open
Live and On Demand mindfulness classes to help you be present.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Runna
Personalized training plans for running.
Lifeforce
Understand your body and start living at your peak.
WHOOP
Your wearable health and fitness coach.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
NOVOS
Slowing aging at a cellular level.
Kion
Supplements and functional foods for sustained, natural energy.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Seed
Clinically-studied probiotics to impact human and planetary health.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Brooks
Your go-to company for anything and everything related to the run
Fount
Health and performance advisor trusted by the world's top performers.
Oova
At-home hormone monitoring kits.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Evie
The smart ring designed for women’s health.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
pliability
On-demand videos for stretching, breathing, and meditation.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
FitnessAI
Get stronger, faster with artificial intelligence
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Sweaty Betty
Women's fitness clothing without compromising on style.
Neuro
Nootropic gum and mints to refresh your mind and body.
Withings
Wearables and technology to make better health part of daily life.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Remedy Place
Social wellness club.
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