obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Remedy Place
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The Movement Club
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Wahoo
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Preamble
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Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Equinox
High-end health clubs.
KANE
Active recovery footwear and accessories.
Geviti
Concierge solutions for longevity.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Lifeforce
Understand your body and start living at your peak.
Barry’s
The original high-intensity interval workout, combining running and weights.
Oiselle
Premium women’s athletic apparel.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Viome
At-home oral microbiome tests with personalized oral health products.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Barcode
A better-for-you, ashwagandha-powered fitness water
On
Swiss-engineered performance running shoes and apparel
Myodetox
A preventative and wellness-focused approach to taking care of your body.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
WHOOP
Your wearable health and fitness coach.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Fount
Health and performance advisor trusted by the world's top performers.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Hero Bread
Low carb and zero carb bread and baked goods.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Neuro
Nootropic gum and mints to refresh your mind and body.
NordicTrack
Home gym and exercise equipment.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Alter
At-home fitness system powered by your genes and biometrics.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Therabody
Science-backed solutions to help you feel better all year long.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Daylight
A more caring computer.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
De La Calle
A Modern Mexican Soda
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Withings
Wearables and technology to make better health part of daily life.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Tonal
A home gym designed with your goals in mind.
Seed
Clinically-studied probiotics to impact human and planetary health.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Alma
Your nutrition companion.
pliability
On-demand videos for stretching, breathing, and meditation.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Evie
The smart ring designed for women’s health.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Runna
Personalized training plans for running.
Thesis
Personalized nootropics company to enhance mental performance.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Harken Sweets
Iconic treats made with the date superfood.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
BodyBio
Supplements to improve the health of every cell in the body.
Volt
Personalized training fitness plans for every goal.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Nike
Workout and everyday essentials for a life well lived
Stick Mobility
Movement made better with products and education
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Skratch Labs
Sports nutrition designed to help you perform better.
Haven Athletic
Organized bags for High Performance Athletes.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
WaterRower
The original water resistance rowing machine.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Ten Thousand
Training gear developed and tested by core athletes.
Satisfy Running
Technical equipment for running and the outdoors
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Elo
Smart nutrition products made just for you.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Sans
Elegant, powerful air and water purification.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
FitnessAI
Get stronger, faster with artificial intelligence
Signos
See how your body responds to food in real-time with a CGM.
Bioniq
Personalized supplements, based on blood testing data.
Brooks
Your go-to company for anything and everything related to the run
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Supersapiens
Performance insights to help you become better.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
FORM
Smart, augmented reality swimming goggles.
Momentous
Products and tools that support the endless improvement of personal performance.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Eight Sleep
Intelligent cooling and heating technology for any bed.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
ZOE
Change the way you eat, feel and live.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Sweaty Betty
Women's fitness clothing without compromising on style.
Odyssey
Mushroom-powered energy drinks.
Oova
At-home hormone monitoring kits.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Open
Live and On Demand mindfulness classes to help you be present.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
ALO
Yoga leggings, clothes, and accessories for studio to street.
ŌURA
Smart rings that monitor your sleep and activity.
Puori
Supplements that only consist of clean and natural based products.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Myoform
Precision-engineered supplements, tailored to you.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Rally
A low-impact handheld body massager.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
HOKA
A bold approach to performance footwear and apparel.
Rumble
Full-body, boxing-inspired group fitness classes.
NOVOS
Slowing aging at a cellular level.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
LyfeFuel
Plant-based whole food meals from nature.
Hilma
Running shoes with personalized fit for women.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Promix
Natural supplements that contain only the purest ingredients.
Kion
Supplements and functional foods for sustained, natural energy.
Somnee
Better sleep through neuroscience.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Tracksmith
Premium running equipment for racing, training and all conditions
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
AG1
The daily nutrients you need to support brain, gut and immune health.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
JETSET Pilates
A modern way to do Pilates.
TRX
Equipment, training and education to empower movement for every body.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
FORM
Movement, nutrition, mindfulness, and community.
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